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The Technical Centre for Agricultural and Rural Cooperation ACP-EU (CTA) in collaboration with its national, regional and international partners is delighted to announce the launch of the 2012 African, Caribbean and Pacific Group of States (ACP) Media Competition on value chains.
Open to all media and communication professionals from the ACP, the competition aims to encourage journalists and media specialists to investigate the challenges and opportunities for involving smallholder farmers in value chains, showcase success stories and best practices that can be replicated and raise awareness on the important role of value chains in agricultural and rural development..
The competition is being held in conjunction with the International Conference on value chains development, which will take place from 6 – 9 November 2012 in Addis Ababa, Ethiopia. The top six finalists will be supported to attend the conference and provide media coverage. The top three winners will be announced during the event. Submissions are invited to discuss one or more of the following themes:
- Trends on value chain development
- Value chain innovations
- Enabling environments
- Sustainability and scaling up, and
- Capacity development
Download the full guidelines (PDF).
About value chains
The value chain refers to the full range of
activities required to take a primary product from conceptualisation
through design, product development, production, processing, marketing,
distribution, consumption, and disposal after use. This implies a linear
(and hierarchical) flow of value-adding activities, knowledge and
resources – but in practice it involves multiple actors with differing
power relationships across a range of interlinked activities. Generally,
the goal is to achieve an overall win–win situation that benefits
consumers, producers, and other actors in the chain alike. However, in
many cases it is the actors with decision-making power over the related
activities who ultimately gain the most from value chains. ACP
countries have a long history of engaging in value chains (e.g. banana,
cocoa, sugar, tea, etc.). Most often, ACP producers are at the lower end
of the value chain, while the bulk of the value is captured by
large-scale producers, intermediaries and enterprises (‘lead firms’). An
important issue is to assess the value that accrues to the different
actors in the chain (farmers, traders, processors, retailers, etc), with
an emphasis on ensuring that farmers obtain a remunerative share of
this value.
Media Contact:Samuel Mikenga
Tel: +31 317 467101
Email: mikenga@cta.int
Great opportunity for Mauritian Journalists/Media specialists. Give it a try, totally worth it!
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